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  • Writer's pictureThe Mackenzie Group

In-Depth Rental Market Analysis in Niagara: Trends and Insights for 2023

The Niagara rental market has seen significant shifts in 2023, influenced by various economic, social, and environmental factors. As we delve into the current trends, driving forces, and future projections, this analysis aims to provide a comprehensive overview for investors, renters, and policymakers. With the release of our 2024 Canada Rental Market Trend Report, we offer valuable insights into the evolving landscape of rental properties in Niagara.

Key Takeaways

  • Average rent prices in Niagara have shown noticeable changes in 2023, with certain neighborhoods experiencing more significant shifts.

  • Economic drivers, tourism, and the balance of housing supply and demand are key factors influencing the rental market in Niagara.

  • Future projections indicate both opportunities and challenges for investors, with potential risks and rewards in the coming years.

Current Trends in the Niagara Rental Market

Average Rent Prices in 2023

The rental market in Niagara has seen significant changes in 2023. Average rent prices have increased by approximately 5% compared to the previous year. This rise is attributed to a combination of factors, including increased demand and limited housing supply. Notably, St. Catharines, one of the most-searched-for cities, has experienced a notable uptick in rental prices, making it a focal point for both renters and investors.

Furnished vs. Unfurnished Rentals

In 2023, there has been a growing preference for furnished rentals in Niagara. This trend is particularly evident among short-term renters and those relocating for work. Furnished rentals offer convenience and flexibility, which are highly valued in the current market. However, unfurnished rentals continue to dominate the market, especially among long-term tenants who prefer to personalize their living spaces.

Neighbourhoods with Significant Changes

Several neighbourhoods in Niagara have undergone significant changes in the rental market. The downtown areas of Niagara Falls and St. Catharines have seen a surge in new developments, leading to increased rental prices. Additionally, the introduction of new hotel brands and modern products in Niagara Falls is expected to put downward pressure on occupancy rates, but these cutting-edge projects are likely to attract more travellers in the long term.

Overall, the Niagara rental market in 2023 is marked by rising rent prices, a preference for furnished rentals, and significant changes in key neighbourhoods. Renters and investors alike should stay informed about these trends to make strategic decisions.

Factors Influencing the Rental Market in Niagara

Economic Drivers

The economic landscape in Niagara plays a crucial role in shaping the rental market. Economic growth in the region, driven by sectors such as tourism and manufacturing, has led to increased demand for rental properties. Additionally, the affordability of housing in Niagara compared to nearby cities like Toronto has attracted more residents, further influencing rental prices.

Impact of Tourism

Tourism is a significant factor impacting the rental market in Niagara. The high occupancy rates achieved by local hotels during the summer season indicate a substantial amount of unaccommodated demand. This demand spills over into the rental market, especially during peak tourist seasons, driving up rental prices and occupancy rates. The introduction of new hotel brands and modern lodging facilities is expected to sustain this trend by attracting more visitors.

Housing Supply and Demand

The balance between housing supply and demand is a critical determinant of rental market dynamics. The extensive volume of new supply in the pipeline for Niagara Falls is set to put downward pressure on occupancy rates. However, these new projects, featuring modern amenities and unique experiences, are likely to attract interest in the long term. The Niagara Region's status as a buyer’s market, with lower competition and more room for negotiation, also plays a role in shaping the rental landscape.

Future Projections for Niagara's Rental Market

Predictions for 2024

The rental market in Niagara is expected to experience notable growth in 2024. This growth is driven by several factors, including the recovery of the tourism sector and the anticipated increase in housing supply. The RevPAR of the Niagara Falls market is projected to surpass the pre-pandemic baseline forecast in 2024, indicating a strong recovery trend. Additionally, the market-wide RevPAR has reached 98% of the 2019 level in 2022 and is projected to reach 110% in 2023, further supporting the positive outlook for 2024.

Potential Risks and Challenges

Despite the optimistic projections, there are several potential risks and challenges that could impact the rental market in Niagara. These include:

  • Economic uncertainties that could affect employment rates and disposable income.

  • Changes in government policies related to housing and rental regulations.

  • The potential for an oversupply of rental properties if all proposed projects are completed.

It is crucial for investors and stakeholders to monitor these factors closely to mitigate potential risks.

Opportunities for Investors

The evolving rental market in Niagara presents several opportunities for investors. The addition of new high-rise developments and luxury properties is expected to attract a higher-income demographic, potentially increasing rental yields. Moreover, the recovery of the tourism sector is likely to boost demand for short-term rentals, providing an additional revenue stream for property owners.

In conclusion, while the Niagara rental market is set for growth in 2024, it is essential to remain vigilant of potential risks and challenges. By staying informed and adaptable, investors can capitalize on the opportunities presented by this dynamic market.

As Niagara's rental market continues to evolve, staying informed about future projections is crucial for both renters and investors. For the latest insights and expert advice, visit our website and connect with our experienced agents today.


The rental market in Niagara for 2023 has shown significant trends and insights that are crucial for both renters and investors. As the region continues to recover from the pandemic, the resurgence in demand and the projected growth in RevPAR indicate a robust market. However, the looming threat of a global recession adds a layer of uncertainty. Our comprehensive analysis highlights the key factors driving these changes, offering valuable information for making informed decisions. For a more detailed understanding, we recommend downloading our 2024 Canada Rental Market Trend Report, which provides an in-depth look at average rent prices, driving factors, and future predictions.

Frequently Asked Questions

What are the average rent prices in Niagara for 2023?

The average rent prices in Niagara for 2023 have seen a significant increase, influenced by various economic drivers and the resurgence of tourism in the area. For detailed insights, refer to our 2024 Canada Rental Market Trend Report.

How has the tourism industry impacted Niagara's rental market?

The tourism industry has had a substantial impact on Niagara's rental market. The resurgence of tourism post-pandemic has driven up demand for both short-term and long-term rentals, contributing to higher rent prices.

What are the future projections for Niagara's rental market?

Future projections for Niagara's rental market indicate continued growth in rent prices through 2024, with potential risks including economic downturns and shifts in tourism trends. However, there are also opportunities for investors looking to capitalize on the market dynamics.


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